Learn from Best Practices

Market and Competitor Benchmarking

We compare your company´s practices and performance measures with successful companies within and outside your industry. The results can lead to significant improvements in cost savings, process efficiency and customer loyalty. Our survey approaches:

 

New developments and technologies

How are competitors adapting to them and which new competitors are entering the market with which strategies?

 

Customer Journey

How do the best in the market generate above-average customer satisfaction, how do they manage these interfaces with the customer and which future concepts are they working on?

 

Customer expectations

What expectations do customers have, especially with regard to new technologies and distribution concepts, and which KPIs will we have to fulfil in the future?

 

 

To create insights we use a wide range of methods. Among other:

  • Evaluation of extensive literature, studies and publications
  • Social Media research
  • Mystery calling and shopping by real customers
  • In-depth interviews with managers, journalists, decision-makers on customer side, dealer managers and scientists. 

Our surveys cover most of the major markets in Europe, North America, South America and Asia.

 

Customer

Automotive

Project 

International survey on Service Center performance on claims and RFI (4 Automotive and 3 Non-Automotive companies) in Germany, US, Brazil, India, incl. evaluation of satisfaction strategies after customer contact.

Customer

Automotive

Project

Analysis of new retail formats in the automotive industry

Customer

Automotive

Project

Analysis of digitization strategies of Premium Car Manufacturers in their Sales and Aftersales process